1/17/2024 0 Comments Glances on iwatch![]() Apple loaned me a 42mm stainless steel Watch model ($549) with a bright, lime green Sport Band ($49 when sold separately) and a Link Bracelet ($449). The entry-level Sport model starts at $349 and is made of aluminum, while the high-end Edition starts at $10,000 and is crafted of 18-karat rose or yellow gold. The question is: Why would someone like me want one?įor the uninitiated, there are two sizes (38 or 42mm) and three Watch models: Sport, Watch and Edition. But the Apple Watch is, of course, much more than a mere time teller, and the company expects to sell a lot of these things to people like me - you don't build a $700 billion company selling niche products, after all. Haven't worn one regularly since high school (I'm 33 years old now), and have never been enamored with the likes of Rolex or Longines. Apple's Watch isn't some utilitarian gadget - it's jewelry, an object of lust, not only for what it can do, but also for how it looks. Well, the Watch has arrived, and its maker has loftier aspirations for it than the smartwatches preceding it. Of course, the biggest name of all, Apple, had yet to release one of its own. But recently, our collective interest in intelligent timepieces has spiked, and we have more and more powerful wrist-worn computers to choose from than ever - whether made by startups with record-setting Kickstarter campaigns or the biggest names in consumer electronics. Mankind's fascination with watches capable of more than simply telling the time is nothing new. ![]()
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